In response to objections voiced by Catholics, Hyundai has reportedly pulled the "Wedding" commercial which I was not alone in finding offensive. While I applaud their quick response, I am still amazed no one in their marketing department or advertising agency had the awareness to foresee the problem.
Perhaps that is why Sam Gustin, in his report on this in Daily Finance, presents the speculation that the marketing plan might have been to elicit outrage in order to ensure "viral value" for the internet video of the commercial. (story here)
2 years ago
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